September 11, 1998


Anheuser-Busch Makes "Cents" for Hispanic Scholarship Fund

St. Louis — Anheuser-Busch Companies, Inc. is focusing national attention on the company's campaign to raise funds for the Hispanic Scholarship Fund (HSF) during Hispanic Heritage Month.

From September 12 through October 12, a "cent-per-case" for sales of selected packages of Budweiser, Bud Light, Bud Ice and Bud Ice Light beer brands will be donated to the Hispanic Scholarship Fund by Anheuser-Busch wholesalers. The "cent-per-case" promotion is the culmination of a year-long campaign by Anheuser-Busch wholesalers throughout the United States, including Puerto Rico. Celebrity sporting events, auctions and concerts are some of the activities which have helped raise additional funds.

"Hispanic Heritage Month is traditionally a time when the nation recognizes the important contributions of Hispanic in this country," said Jesus Rangel, Vice President of Corporate Relations, Anheuser-Busch Companies, Inc. "Now all citizens, not only Hispanics, can contribute to a critically important cause in the Hispanic community-raising funds for higher education."

To date, Anheuser-Busch, its family of wholesalers, retailers and consumers have joined together to contribute nearly $30 million to the HSF-thereby earning it the distinction of being HSF's largest corporate contributor. In 1998, nearly $1.3 million in scholarship will be awarded to Hispanic students as a result of Anheuser-Busch's involvement.

In recent years, one of the most successful annual campaigns by an Anheuser-Busch wholesaler has been the HSF "Extravaganza" in McAllen, Texas. In what has truly become a family affair involving his wife, his children and other relatives and friends, A-B wholesaler Joe LaMantia, Jr., has raised $1.25 million for HSF since 1993. This year's gala on September 20 features comedian Bill Cos-by.

Since its founding in 1975, the Hispanic Scholarship Fund, the largest Hispanic scholarship-granting organization in the U.S., has awarded more than 34,000 scholarships totaling nearly $35 million. HSF's mission is to double the rate of Hispanics earning college degrees by the year 2006.

Based in St. Louis, Missouri, Anheuser-Busch Companies, Inc. is the world's largest brewer and one of the largest theme park operators in the United States. The company is also one of the largest U.S. manufacturers of aluminum cans and the world's largest recycler of aluminum beverage containers.

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