October 30, 1998


Aguilera Joins National Hispanic Corporate Council As President & CEO

McLean, Va. — The National Hispanic Corporate Council, a non-profit organization which serves member Fortune 1000 companies and their representatives by providing information, expertise and counsel on Hispanic issues affecting corporate objectives, welcomes Sylvia Aguilera as its new President and CEO.

Aguilera will be responsible for execution of the organization's 1998-2000 strategic plan, administering the fiscal policy, fund development, program and staff development and the organization's internal and external relations.

Ms. Aguilera comes to the NHCC from the National Community Reinvestment Coalition, where she served as Vice President for Membership and Conferences. She has also worked with the National Puerto Rican Coalition, the National Association of Latino, Elected and Appointed Officials and the District of Columbia Mayor's Office on Latino Affairs. "We are excited to have Sylvia as part of our team. She has a proven track record with her past organizations, and we feel confident that she will bring that same success to the NHCC," said Fred Fernandez, NHCC Chair and United Parcel Service Director of Equal Opportunity and Diversity.

On September 1, the NHCC moved to the Washington D.C. area after more than a decade of operation in Phoenix, Arizona. The decision, made by NHCC's fifteen-member Board of Directors, reflects the view that the organization needs the greater visibility and relationships that an office in the nation's capitol will provide. Association Management Group (AMG), of McLean, Virginia, was selected by the Board to manage and staff the NHCC in Washington. "Being in Washington will give us sustained, direct ties with a number of national Hispanic organizations, many of whom share our goals," said Mary Padilla, NHCC Chair-Elect and Manager of Integrated Marketing at Univision Television Network.

The NHCC Board is especially proud of the impact of the NHCC Institute, founded in 1996. Through its Institute, the NHCC has conducted many successful educational programs and will have over 400 corporate executive alumni by the end of 1998. Attending executives learn the value of the Hispanic marketplace and how to better approach Hispanic consumers in a relevant way.

The next Program, the CEO Forum and Annual Member Meeting will be held at the Four Seasons Hotel, in Atlanta, Georgia, on Nov. 9-11, 1998. This event, sponsored by The Coca-Cola Company, will feature presentations, panel discussions, workshops by the nation's leading experts on Hispanic and corporate issues and provide networking opportunities for the NHCC members and attendees.

The National Hispanic Corporate Council, founded in 1985, is a non-profit organization, which serves its member Fortune 1000 companies and their representatives as a principal resource for information, expertise and counsel on selected Hispanic issues affecting corporate objectives. The NHCC also advocates for increased employment, leadership and business opportunities for Hispanics in corporate America.

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