October 30, 1998

Access Hollywood's Co-Host Giselle Fernandez to Lead Lineup at 11th Anniversary Se Habla Español Awards in Communications Gala

Santa Barbara — Giselle Fernandez, five-time Emmy award winner, and co-host of the popular entertainment news program Access Hollywood, will serve as mistress of ceremonies at the 11th anniversary Se Habla Español Awards in Communications Banquet, November 3, 1998, in Los Angeles.

The Se Habla Español Awards in Communications Gala is the Hispanic communications industry's annual opportunity to honor the best in Hispanic television and outdoor advertising. The 1998 Se Habla Español Hall of Fame winner also will be recognized for outstanding achievement in the Hispanic communications industry.

Advertising honors are given in various television categories, such as automotive, consumables, food and beverage, retail food outlets, and campaigns. Special awards in communications for outdoor advertising also will be presented as part of the show.

"The Se Habla Español gala event is critical to the U.S. Hispanic media communications industry, because it highlights the growth of the market, as well as excellence in creative advertising," said Jesus Chavarria, Hispanic Business editor and publisher.

Over 500 Hispanic advertising executives representing our nation's top Hispanic advertising and public relations firms, and marketing media and communications managers from Fortune 500 companies will attend this prestigious black-tie event. This year's event is co-sponsored by StarMedia, Inc., The Walt Disney Company, Delta Media Inc., and Univision. Se Habla Español is produced by Santa Barbara-based Hispanic Business Inc.

The Se Habla Español Awards in Communications Gala is held as part of the 11th Annual Se Habla Español National Hispanic Market Trade Show and Media Expo. November 1-4, 1998. The four-day conference will be held at the Century Plaza Hotel and Tower in Los Angeles. This year's program includes over 45 seminars and workshops focusing on three tracks: marketing, professional opportunities, and business development. Over 150 exhibitors will participate at the national Hispanic market and media expo held as part of the event.

This year's theme —"One Market, Two Languages/Un Mercado, Dos Idiomas"— will allow participants to learn how to effectively reach our nation's fastest-growing market segment; practical strategies for developing Hispanic market advertising, marketing, promotions, research, and special business opportunities in Latin America; and how bilingualism will offer both challenges and opportunities to the industry over the next five years. Small business workshops also will be offered, which are free and open to the public.

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