October 8, 1999

Viva Yahoo! Mexico

New Internet Guide Features Localized Web Programming for Mexico

SANTA CLARA, CA -- Yahoo! Inc. announced that it has launched Yahoo! Mexico (http://www.yahoo.com.mx), an Internet guide designed specifically for Web users in Mexico.

Yahoo! Mexico includes more than 6,000 Spanish-language Web sites relevant to users in Mexico and individuals with a special interest in the region. The new guide also features news and weather information relevant to the region as well as a localized free e-mail and address book service.

Additionally, Yahoo! Mexico allows individuals to use a localized, Spanish version of Yahoo! Messenger, Yahoo!'s instant messaging service, to communicate with others in real-time. Yahoo! Mexico is the 21st World property in Yahoo!'s comprehensive global network.

"With Yahoo! Mexico, Internet users in Mexico now have an easy way to find useful and relevant Internet programming and communicate with others anywhere in the world," said Alejandro Car-doso, general manager of Yahoo! Mexico. "By expanding our offerings in Mexico, we continue to support the growth of the Internet in the region."

A Rapidly Growing Market

According to research firm IDC, Mexico will have more than 1.5 million Internet users by the end of 1999. This number is projected to grow to around 3.1 million by the year 2001.

Yahoo! Mexico provides relevant online programming and services in Spanish to this growing Web community and to others around the world with a special interest in Mexico. Yahoo! has previously launched other properties for the Latin American market, including Yahoo! Brazil and Yahoo! en español, a Spanish-language Web guide for Spanish speakers everywhere in the world.

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