November 13, 1998
Succeeding in today's economy demands new levels of marketing savvy from business leaders in corporations around the corner and around the world. The American Marketing Association is providing the most current insight and information on successful marketing strategies at its "Best Practices in Marketing Management Congress" in San Diego from November 15-17, 1998.
The Congress utilizes the experience of the world's most preeminent marketers with companies such as Eastman Kodak, IBM and Visa, to name a few, to provide practical solutions to common marketing problems.
"As corporations are forced to do more with less, executives in all aspects of business from finance to human resources, are applying effective marketing strategies to their everyday job functions," explained Dr. Charles Madden, chairman of the board of the American Marketing Association. "This marketing know-how enables business leaders to more effectively boost sales, build brands and realize a greater return on their investments in new products and technologies."
The Congress is designed for senior executives involved in all aspects of marketing, strategic and financial planning, global expansion, new product development, and research. Tutorials, lectures and breakout sessions are led by industry leaders and provide information about marketing in a global economy, navigating through the new product marketing process, best practices on the Internet, bench-marking, branding, and managing the marketing process.
The American Marketing Association (AMA) is the world's largest and most comprehensive professional society of marketers, representing nearly 50,000 worldwide members in 92 countries.