November 5, 1999
Strategy Research's new 2000 U.S. Hispanic Market Study, released on Nov. 4, reveals a Jan. 1, 2000 Hispanic population of 33.9 million or 12% of the total US population.
A look at population distribution reveals that roughly 60% of Latinos in America reside in 10 cities, and seven states (California, Texas, New York, Florida, Illinois, Arizona and New Jersey) will have Hispanic populations of over 1 million.
If you think the Latino market and pop culture is hot now, just wait 20 years. In the year 2020, Hispanics will represent a minimum of 20% of the total U.S. population. In other words, in just 20 years, one out of every five Americans will be Hispanic American. By the year 2010, the U.S. Hispanic population will surpass 50 million - by 2020 to 70 million - and the population may approach 100 million as early as 2030. Continued relatively high net natural increase and new immigration will fuel these increases.
Although diversity is on the rise, Mexican Americans continue to represent the largest group in the United States, with a total of 21 million persons or 63.3% of the country's total Hispanic population.The second largest group of Hispanics in 2000 is those with origins in the countries of Central and South America. This group accounts for nearly 15% of the Hispanic total: some 5.0 million people.
Puerto Ricans, at 3.6 million, account for almost 11% of the U.S. Hispanic population, followed by 1.5 million Cubans, accounting for roughly 5%.
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