March 17, 2000
The Community College Public Relations Organization (CCPRO) joins forces with the Sacramento-based Foundation for California Community Colleges to introduce a new statewide scholarship program designed to encourage students to get published. The $1,000 Foundation for California Community Colleges/CCPRO Writing Scholarship is awarded to a community college student who writes a compelling news story, pitches the story to his/her newspaper and gets published. Proof of publication by May 19, 2000 wins a student the chance to compete or the scholarship, which is sponsored by the Foundation for California Community Colleges and coordinated by CCPRO.
"The Foundation for California Community Colleges is pleased to sponsor this important scholarship in an effort to encourage students to continue their pursuit of careers in journalism and to continue to share the community college story with residents in our communities," said Dr. Larry Toy, president of the Foundation for California Community Colleges.
CCPRO Past President and Public Information Director for Victor Valley College Bill Greulich was integral in bringing the Foundation for California Community Colleges on board as a sponsor and in implementing the concept. "It is imperative as an organization that we foster the development of our profession," states Greulich. "As CCPRO members, we felt the scholarship would give deserving students an opportunity to pursue studies leading to a career in public information, public relations or marketing."
Kurt Hueg, 1999-00 CCPRO President and Director of Marketing and Public Relations at Foothill College has continued to support this statewide scholarship effort. "The CCPRO organization sponsors this writing workshop to support and underscore the value of community college journalism. The marketing and public relations industry is filled with professionals who began their careers in the journalism field. California community colleges play a vital role in providing journalism and communications skills to students seeking entrance to this exciting career," states Hueg.
The public relations/information officers of California's 107 colleges serve as conduits for the scholarship program by identifying appropriate faculty to include the writing assignment in their lesson plans, working with students to pitch and place articles, and submitting applications with published work to CCPRO.
Established in 1984, CCPRO is the oldest educational public relations organization in state with membership consisting of administrators, faculty and classified staff who seek to promote excellence in community college public relations.