July 10, 1998


VISTA Magazine and El Diario/La Prensa Join Forces in New York

VISTA magazine, the nation's premier dual-language publication for the Hispanic community, has announced an exciting partnership with New York's el diario/La Prensa, the country's oldest Spanish-language daily newspaper.

Beginning in July, el diario/La Prensa will distribute VISTA Magazine monthly in its full Sunday circulation. For the past few years, VISTA has been distributed as a stand-alone in New York City. By establishing a relationship with such a prestigious and renowned host newspaper as el diario/La Prensa, VISTA's visibility and penetration among Hispanics in the New York area will be greatly enhanced. With the addition of el diario/La Prensa, in combination with its Hudson County, N.J., circulation, VISTA is able to offer advertisers a strong New York ADI regional buy with a total circulation of more than 100,000.

"Commitment best describes the longevity of el diario/La Prensa and VISTA Magazine," said VISTA Publisher Gustavo G. Godoy. "As we reach the 21st century and the face of Hispanic America continues to change, we are proud to be joining forces with el diario in our mutual commitment to the Hispanic community."

El diario/La Prensa Publisher Carlos D. Ramírez said of the partnership, "We are happy to add VISTA to the list of quality publications aimed at informing our readers and empowering them as a community."

El diario/La Prensa, the largest Spanish-language newspaper in the Northeast, has for 80 years been a champion of the New York area communities it serves. In April, el diario fortified its position by becoming a partner with The New York Times—known internationally for its journalistic excellence—in brining quality news to New York's burgeoning Latino community.

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