January 17, 2003

San Diego Black Journalists Host Star-Studded Scholarship Fundraiser Put Spotlight on Southeastern San Diego’s “Flavor”

The San Diego Association of Black Journalists (SDABJ) will host San Diego Flavor, a unique star-studded celebration to raise money for its scholarship fund and to attract national media attention to Southeastern San Diego’s urban renewal projects. The invitation only event —to be held Thursday, January 23, 2003, from 6 - 9 p.m., at Market Creek Plaza (312 N. Euclid Avenue)— will attract hundreds of national media representatives, event sponsors and other invited guests.

Philadelphia Eagle, Rashard Cook, a graduate of Morse High School and the University of Southern California, will emcee the event along with Lisa Lake, news anchor with KGTV, San Diego’s ABC affiliate. Confirmed celebrity guests include famed BET, MTV, and talk show host, Ananda Lewis, who is a San Diego native, film star Monica Calhoun (“The Best Man”), ESPN anchor/reporter Stuart Scott, and KFMB-TV’s (CBS affiliate) Pamela Davis.

“Reporters who travel to cities hosting major events are always searching for stories that capture the flavor and appeal of the city, and offer a unique perspective on the event itself,” said Denise Ward, SDABJ president. “As an organization representing black journalists, it is our responsibility to give reporters access to unique stories that we believe need to be told.

And the story of how Southeastern San Diego is reinventing itself will be especially timely and relevant as this worldwide sports event takes center stage here in America’s Finest City,” she added.

San Diego Flavor will feature popular local ethnic foods and entertainment, and will introduce community residents who are responsible for the urban renewal that is currently underway in the area. During a brief program, SDABJ will pay tribute to local redevelopment heroes—the San Diego chapter of the Pro Football Players Mothers Association; NABJ Sports Task Force chairwoman Roxanne Jones of ESPN The Magazine; and the Valencia Park and Skyline Pop Warner Football programs, which helped groom professional football stars who grew up in the area.

Southeastern San Diego boasts most of the city’s pro football “home-towners.” Among them, Eric Allen, Marcus Allen, Tony Banks, Lew Barnes, Rashard Cook, Terrell Davis, La’Roi Glover, David Grayson, Jr., Luther Hayes, Wally Henry, Lincoln Kennedy, Darrell Russell, Rashaan Salaam and Akili Smith, to name a few.

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