February 20, 2004

AeroMexico Day Set For March 14 at Pacific Life Open Tennis Tournament

By J. Fred Sidhu

The Pacific Life Open will honor and recognize five individuals who are actively working to improve or enhance Hispanic youth athletics in the greater Southern California region during AeroMexico Day, Sunday, March 14, at the Pacific Life Open according to Tournament Director Charlie Pasarell.

The tournament, which is Southern California’s largest professional tennis event, will be held March 8-21 at the Indian Wells Tennis Garden in the Coachella Valley desert.

The award will be given to one individual in each of Southern California’s six counties, San Diego, Imperial, Los Angeles, Orange, San Bernardino and Riverside. Each award recipient will be honored with two roundtrip tickets to anywhere AeroMexico flies in Mexico, VIP tickets to the tennis matches on AeroMexico Day and a plaque acknowledging their service to the Hispanic youth athletic community in Southern California.

The ceremony will be conducted on Center Court and will be presided over by Pasarell and former WTA superstar and two-time Pacific Life Open champion, Mary Joe Fernandez.

People may nominate outstanding individuals by completing 50-100 word essays that outline the nominee’s service to Hispanic youth athletics in Southern California. Nomination forms are now available at www.pacific lifeopen.com/10/ award/. The deadline for nomination is March 1, 2004.

“This is an incredible opportunity for AeroMexico and the Pacific Life Open,” said Pasarell, a native of Puerto Rico. “This is our chance to honor outstanding individuals that have put forward tremendous efforts to create experiences and memories that will last a lifetime for our Hispanic youth.”

The award, part of Aero-Mexico’s continued dedication to the Southern California community, will be just one facet of AeroMexico Day.

Fans will have the opportunity to purchase a family ticket package (includes 4-6 Grandstand and/or Loge tickets, Del Rios Burritos and Mexican Lemonade), receive a complimentary Spanish ATP Media Magazine, get autographs from featured Latino ATP and WTA players at the Pacific Life Open and listen to Mariachi music in the tournament village between the day and evening sessions.

“We are excited to offer the Hispanic community of Southern California such a fantastic day,” said Rolf Hoehn, vice president of the U.S. Division of AeroMexico. “We could not think of a better way to give back to the Hispanic community than by teaming up with a world class event like the Pacific Life Open and offering fans a day filled with great tennis, family fun and a way to recognize those that serve out community.”

Return to the Frontpage