August 28, 1998


Miller Brewing Company Launches New Education Initiative

As part of an ambitious nationwide campaign to encourage Hispanic educational achievement, the Miller Brewing Company has joined forces with the Hispanic Association of Colleges and Universities (HACU) to create a new and unique scholarship program called the ¡Adelante! U.S. Education Leadership Fund (¡Adelante! Fund).

¡Adelante! Fund, is the only national scholarship program that provides college students with a combination of scholarship funding, leadership training and preparation for the world of work through a summer internship program with businesses and corporations nationwide.

The new ¡Adelante! U.S. Education Leadership Fund executive director is Irma Calderón Woodruff, an award-winning marketer and communications expert. Previously, Calderón Woodruff was a Director of Diversity Marketing at SBC (Southwestern Bell) Operations Inc. in San Antonio, Texas. She brings over 20 years of marketing communications experience to the ¡Adelante! Fund.

"I am thrilled to be a part of the ¡Adelante! Fund," said Calderón Woodruff. "This new and innovative source of scholarship funding, leadership training and internships in corporations across the nation will provide students with the competitive advantage they will need after they graduate."

Founded in 1993, the ¡Adelante! U.S. Education Leadership Fund has assisted Hispanic college students to obtain associate and baccalaureate business degrees while attending HACU-member Hispanic-Serving Institutions (HSIs) where Hispanic constitute a minimum of 25 percent of the total enrollment.

To apply for a scholarship from the ¡Adelante! U.S. Education Leadership fund students should contact the Business School in San Diego State University and meet the following criteria: The students must be full time and eligible for junior or senior status by this fall, 1998; be pursing a business or marketing degree; have and maintain a GPA of 3.0 or above (on a 4.0 scale); be eligible for financial aid from a federal or state-funded program; be willing to attend a leadership institute and participate in an internship in a business or corporation during the summer of 1999 and submit a personal statement on leadership.

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