August 27, 1999

County's Largest Literacy Campaign Set to Kick Off

There is an ever-decreasing amount of books within the libraries of our schools. The Pacific Bell Literacy Campaign, which will kick off on Saturday, August 28 at the San Diego Padres game, is hoping to reverse this alarming trend by raising more than 100,000 books for schools throughout the city and county of San Diego.

The Pacific Bell Literacy Campaign is designed to help provide thousands of books for students throughout the city and county of San Diego. Pacific Bell along with its partners- San Diego READS, the World Famous San Diego Zoo and San Diego Wild Animal Park, the County Office of Education, the Communications Workers of America, The San Diego Labor Council, United Parcel Service (UPS), and the Pacific Bell Pioneers— will run this campaign from Aug. 28, 1999 through Sept. 30, 1999.

"As a leader in the telecommunications industry, Pacific Bell feels it's important to be involved and supportive of educational efforts in the communities we serve. We appreciate the opportunity to partner with these outstanding organizations to improve reading skills of area students," said Marsha Lind-sey, area vice president for Pacific Bell. "This program is consistent with Pacific Bell's efforts with numerous school districts throughout California to provide the tools and resources needed to place more books onto the shelves of school libraries. It's very rewarding to know that we can make a positive difference in increasing the literacy of students throughout San Diego county."

The Pacific Bell Literacy Campaign will use an approved book list of more than 1,500 titles, along with several incentives, to attract financial and book donations. Throughout the campaign, donors will receive a "buy-one-ticket-get-one-free" coupon for the World Famous San Diego Zoo or San Diego Wild Animal Park for every donation of a book or $5. The San Diego Zoo and San Diego Wild Animal Park will host two events for individuals to drop off donated books. The San Diego Zoo will hold its event on Sept 11 and 12. The San Diego Wild animal Park will do likewise on Sept. 18 and 19. Only books will be accepted at these two events.

Individuals can also drop off books or personal checks at any of the Pacific Bell Wireless stores in San Diego throughout the duration of the program. Donors will also have the opportunity to have their names placed on a bookplate to go on the inside cover of one of the books.

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