August 14, 1998

San Diego Urban League/State Farm Insurance to Launch Achievement Matters Campaign August 22

Academics are important to one's future success. That's the message of "Achievement Matters," one of the San Diego Urban League's newest academic awareness campaigns.

"Achievement Matters is a community-based campaign aimed at combating anti-achievement attitudes that contribute to poor academic performance," said John Johnson, president/CEO of the San Diego Urban League. "The campaign takes a comprehensive approach by involving students, family, church leaders, school officials, business leaders, civic professionals, and other members of the community."

The campaign in partnership with State Farm Insurance Co. and the National Newspaper Publishers Association, will kick off several weeks of activities on august 22 at Lincoln Preparatory High School. During the kick-off event, students, their families and members of the education community can take part in a youth/family rally and an array of activities designed to inform about the benefits of doing well in school.

The kick-off event, which is expected to attract upwards of 1,000 attendees, features "Achievement Matters" video viewing sessions, a press conference, parent support group recruitment, as well as higher education information from universities, colleges and community-based organizations. Local talent and DJs from 93.3 will provide entertainment.

"This event is only the beginning of the Achievement Matters Campaign," Johnson said. "After the kick-off, we will implement a number activities designed to bring home the point that academic achievement is a crucial part of success."

Activities during the ensuing weeks in August and most of September, the National Urban League's achievement Month," include summits with spiritual, educational, professional and academic leaders, as well as speaking engagements and community forums. Other events include a "doing the right Thing" youth rally on September 19 and an induction ceremony for the Thurgood Marshall Achievers Society.

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