August 11, 2000


Learn the fine points of conducting business with Chinese, Japanese and Mexican Companies

The North County Economic Development Council and the South County Economic Development Council, in collaboration with the San Diego Regional Chamber of Commerce, Japanese Society of San Diego/Tijuana, Southwestern College, California Trade and Commerce, San Diego County Hispanic Chamber of Commerce, the World Trade Center and the City of San Marcos, present the "The 2000 Intercultural Etiquette Workshop". This program is designed to teach Americans the fine points of doing business in a culturally correct manner in Mexico, Japan and China. The program will be held on Friday, August 11th at Southwestern Community College and on Friday, August 18th at the Community Center of San Marcos City Hall. The workshop will run from 8:00 am to noon and will include a complimentary continental breakfast. The cost for this workshop is $15.00 for members of the EDCs and Chambers of Commerce, $25.00 for non-members and $5.00 for students (valid I.D. required).

Featured experts include: Moderators: Lucy Killea, International Community Foundation and Dr. Jose Jorge Ruiz, Executive Director of the Consejo Dessarollo Economico de Tijuana and Mary Salas, Chula Vista Councilmember. Panelists scheduled are Mr. Alex Cheung, President of the Southern California Chinese Association of Commerce, Mr. Rudy Fernandez, President of Rudy Fernandez International Consulting and Dr. Michael Inoue, Vice President of Kyocera.

The South County EDC has presented this exciting workshop to its membership for the past two years and has accepted the North County EDC's request to bring the entire program to North County. Both organizations and the other event sponsors are working to improve international relations and opportunities for regional businesses to compete effectively in the global marketplace and, particularly, with neighboring businesses to the South.

For more information, or to register, please contact the following: North County EDC at (760) 945-6626 or e-mail: South County EDC at (619) 336-2474 or


Free Competitive Skills Training Offered to small Business Owners

First program begins September 5

In an effort to help small businesses in San Diego County grow and prosper, the University of San Diego is offering a series of free competitive skills training programs to qualifying business owners.

Entitled "Competitive Skills for Small Business Owners," the training program provides San Diego small business owners with training and management skills that will help give them a competitive edge. The 52-hour program, funded by the State of California Employment Training Panel and co-sponsored by the City of San Diego's Office of Small Business and Sempra Energy, will start on September 5 and conclude on October 21, 2000. Additional programs will begin in October 2000, and in January and March of 2001.

Topics include e-commerce, executive strategy building, developing a business plan, and operations management for peak performance. Additional topics include setting up a fiscal control system, developing a marketing plan and strategic partnerships, as well as contracting with government and large business organizations. Classes meet on Tuesday and Thursday evenings and on Saturday mornings.

To qualify for this free training, each participant must be a minimum 20% owner of his or her business. In addition, each participant must employ 1-9 full-time employees (excluding the owner) and have contributed to the California Unemployment Insurance (UI) Fund for a minimum of six months.

For more information and a list of class schedules, contact Jodi Waterhouse at the University of San Diego, (619) 260-4231 or visit their website at


SDSU's Community Economic Development Program Reaches Beyond the Classroom


Classes start Sept. 9 for the Center for Community Economic Development's Certificate program at San Diego State University. But the CED Certificate program is not your average classroom experience. This award-winning certificate program is designed to teach students how to give back to their communities.

"The CED Certificate program prepares people to be effective leaders, who not only have a vision and passion for improving their communities, but also know how to get the job done," explained Linda Guzzo, assistant director of the Center for CED.

The CED classes meet only two Saturdays and two Monday evenings a month for eight months and are taught by SDSU faculty and local business leaders. According to recent CED graduate Alicia Martinez-Higgs of the City of San Diego Office of Small Business, the small amount of time in the classroom made a big impact in her life and in the life of her community.

"Even though I was in the field of economic development, CED helped me gain the knowledge it takes to truly help a community," Martinez-Higgs said.

For more information about the CED Certificate program, please call (619) 594-6437. Enrollment is limited and classes start Sept. 9. Financial assistance is available.


Could You Be the Next Bill Gates?

USD Offers Free Training for Entrepreneurs

Entrepreneurs and small-business owners looking to take their business to the next level and enroll in a free training course offered by the University of San Diego's Division of Continuing Education.

"Competitive Skills for Small Business Owners" is a development program designed for San Diego small-business owners. It provides owners with core competency skills training in business planning, management and development, along with the areas of finance, marketing and Internet technology. Topics include hiring and firing issues developing a financial plan, and e-commerce for small business.

Classes begin Sept. 5 and meet Tuesday and Thursday evenings from 6 p.m. to 10 p.m. through Oct. 24. Classes take place on the west end of the USD campus in the Manchester Executive Conference Center. The program is offered through a partnership between USD, the city of San Diego and Sempra Energy.

Participants in the program are required to own at least 20 percent of a small business with up to nine full-time employees. The businesses must be headquartered in California and pay into the California Unemployment Insurance Fund. There is no charge, but enrollment is limited and participants are required to make a $500 deposit to secure a spot, which is refundable upon completion of the course. For more information, contact Jodi Waterhouse at 619-260-4231.


Business Notes:

The San Diego Public Library, Otay Mesa Branch, 3003 Coronado Avenue, San Diego, California, presents workshops on: "How to Start and Develop Your Own Business," by Professor Sigfredo Urtecho. Free admission to the public every Wednesday from August 16 to September 6, at 6:00 p.m. For more information or to make a reservation please call 619-424-0474.


La Biblioteca Pública de San Diego, Sucursal Otay Mesa, 3003 Coronado Avenue, San Diego, California, presenta talleres sobre "Como empezar y Desarrollar su Propio Negocio", con el Profesor Sigfrido Urtecho. Los miércoles del 16 de Agosto al 6 de Septiembre, de 6:00 a 8:00 p.m. La entrada es gratis. Para más información o para hacer una reservación, por favor llame al 619-424-0474.

Return to Frontpage