April 7, 2000

Chula Vista Resident Roberto Reyes is USIU Alumni Volunteer of the Year

Roberto Reyes, executive director of CRECE, the Baja California Competitive Center, is United States International University's Alumni Association Volunteer of the Year.

Reyes, who has served as a professor of business at universities in the U.S. and Mexico and is extremely active in the cross-border business community, earned his Master's of International Business Administration (MIBA) from USIU in 1987. He is currently a candidate for the Doctor of Business Administration degree, also at USIU.

Selected for his proven record of volunteerism with the USIU/Cal Western Alumni Association, Reyes will be honored along with Alumnus of the Year Peter Q. Davis and Outstanding Recent Alumnus Chase Rhee of Pasadena at the University's annual alumni reunion dinner on Saturday, April 29.

"We are extremely proud to count Roberto Reyes among USIU's outstanding graduates," noted USIU President Garry D. Hays. "He has provided outstanding volunteer leadership to the Alumni Association and the University."

Reyes has served as a member of USIU's Alumni Board of Directors since 1999. He has contributed countless hours of volunteer time to the promotion of the University and its programs.

"Most recently, Roberto has lead the effort to establish a chapter of USIU's Alumni Association in northern Baja California," noted Rafael Ioris, associate director of alumni relations. "His broad network of professional contacts has been extremely helpful in assuring that we reach all USIU graduates in Tijuana, Mexicali, Rosarito, Ensenada and beyond."

Reyes was born in Tijuana and has held a variety of professional positions in the business arena including the following: representative of the Small Business Administration Fund of Nacional Financiera (NAFINSA); director of industry and commerce for the State of Baja California; executive director of two industrial parks; director of the Tijuana Economic and Industrial Development Corporation (DEITAC); and director of the National Chamber of the Manufacturing Industry (CANACINTRA). He currently leads the coordination of strategic planning projects for the Tijuana Economic Development Council.

As director of Baja California's Regional Competitive Center, Reyes oversees the consulting firm's efforts to improve the competitive position of micro, small and medium sized companies.

The USIU-Cal Western Alumni Association will honor Reyes and others at its annual reunion, "A Toast to 2000," which will be held at Orfila Vineyards and Winery on Saturday, April 29. There will be reception at 6 p.m., dinner and awards ceremony at 7 p.m., and dancing at 8:30 p.m. Tickets are $75 and the event is open to the public. All proceeds support the USIU Alumni Scholarship Fund.

For more information and to purchase tickets for the alumni reunion dinner, call (858) 635-4760 or e-mail alumni@usiu.edu.

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