April 7, 2000

Callaloo 2000: Conference For Folk and Traditional Artists

The City of San Diego Commission for Arts and Culture (Commission) will present Callaloo 2000, a community convocation for folk and traditional artists from 8:30 a.m. until 5:30 p.m., Saturday, April 15, 2,000. The conference will be held in conjunction with the 27th Annual Adams Roots Festival in Normal Heights. Workshop topics will cover nuts-and-bolts information for visual and performing artists interested in reaching new audiences, sharing their culture with more people and earning a living with their art. Representatives from local, state and national agencies will also be on hand to discuss grants and other funding opportunities. In addition to the workshops, Callaloo 2000 will feature world music and dance and the Callaloo marketplace at the Roots Festival. The costs for the entire workshop is $20 for those who pre-register and $25 at the door. Scholarships are available for those unable to pay the workshop fee. Callaloo 2000 is supported in part by grants from the National Endowment for the Arts, California Arts Council and the Fund for Folk Culture.

Huichola Indian

Speakers featured at Callaloo 2000 will be drawn from the Association of Western States Folklorists, funding agency representatives, and local artists. They will address the specific nature of folk art and how it differs from other artistic practices, how folk artists are working to present their work at fairs and festivals while educating the general public. A panel of grass-roots entrepreneurs will explode the myth of the "starving artist" by sharing creative ways to earn money while maintaining the integrity of their art. Representatives from the California Arts Council, the San Diego Foundation and the Fund for Folk Culture will assist conference attendees in gaining an understanding on how to obtain funding.

Victoria Hamilton, Executive Director of the Commission stated that, San Diego has long been regarded as a city of enormous wealth in regards to cultural and ethnic diversity. "The Commission has played a central role in positioning San Diego as a cultural tourism destination. It seems natural that the Commission seeks to spotlight the work of local (San Diego County) folk and traditional artists. They are important contributors to the cultural vitality of our City. It is imperative that San Diego does more to support their growth and development. Callaloo is an excellent venue for bringing people together to learn, share experiences and plan for future collaborations," she said.

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