November 9, 2007

First Person:

Hooking Up While Hispanic

By Al Carlos Hernandez

My wife and I were watching one of those dating shows and she commented that it must be hard for college educated, middle class Latinos to make a real love connection.

She reasoned that given the cold and transient corporate climate, it seems almost impossible to meet ethnically eligible people who share the same socio cultural background. My wife is a successful Latina business owner; I am a part time University Professor and full time Insultant.

They asked the Comedian Redd Foxx who played Fred Sanford on Sanford and Son, “How did you meet your wife?” He said, “I opened up my wallet and there she was.”

My wife and I met the old fashioned way: at an upscale skyscraper nightclub during a Halloween party. She was a mid-level Executive in a gorgeous designer red gown; I was a SF Radio Program Director, costumed as a recently paroled Cholo, and it was fortuitous for me that my grad work was in Mass Communic ations and Public Relations.

I am cognizant of the fact that we live in an increasingly post-ethnic society. In the corporate culture, Latinos interact and couple up with peers, just like everyone else. This is how we end up with kids named Qualtemoc Shaffer, Brie Bedoya, and Raindrop Chorizo. But what about those of us who want a girl just like the girl that married dear old Dad? Or a woman who wants a man like Papa without the porky Panza?

Curious about the viability of the cyber space Hispanic Hook up, I communicated with my friend Juan Guillermo Tornoe, Hispanic Trending’s acclaimed Latino Adverting expert:

The wizard of Juan Tornoe turned me on to the future. He broke news that there is a new incredibly intelligent website that is getting ready to launch in January of 2008 called www.QuieroLatino. com

Juan explained t hat will be providing an upscale community for Latinos in the U.S. to meet each other, offering an on-line community for Latino dating. Tornoe went on to say, “Latinos in the U.S. have a hard time finding a trusted place to meet on-line.”

I say, Que E Harmony, Que Nada.

Joe Spector, Quiero founder and Chief Operating officer said, “Our unique approach to on-line dating will create a well-known brand and a trusted place for Latinos to meet on-line and in person at local events.”

There are 14 million Latino singles in the U.S. and over 2 million Latinos currently use on-line dating. Ariel Oxman, Founder and Chief Operating Officer, said, “Although the U.S. Latino market is ripe for on-line dating, there is no dominant niche dating website for Latinos similar to how and dominate the Jewish and Black online dating segments. Our goal is to be the go-to source for Latino on-line dating.” was founded by Joe Spector and Ariel Oxman. Spector, a graduate of the Wharton School, spent three years in the Securitized Products Group at J.P. Morgan Securities Inc. in New York and received a BS from the University of California, Berkeley.

Oxman, whose family is from South America, was a Public Policy Fellow with the Congressional Hispanic Caucus Institute in Washington, DC. He graduated from the University of Pennsylvania Law School and the University of Maryland, where he founded a mentoring program for Latino undergrads, and was recently re-elected Governor of the University of Maryland Alumni Association.

Their impressive credentials beg the question, “What do they know about romance, when many Latinos found the loves of their lives at House Party’s, Baptismos, Funerals and Traffic school?”

The staff it seems has an award winning business plan that is garnering major nationwide attention. Every logistical effort will be made to match folks up with Mr., or Miss Right, not Mr. or Miss right now.

Hit the gym, lose some weight, and get cute for the website launch in January of 2008, then register to find the love of your live (or you may still find yourself by yourself).

Check out their blog at:

Al Carlos Hernandez writes from Hollywood.

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