July 21, 2006

Romantic Comedy with Heart present by the Latino Film Festival

The Media Arts Center San Diego is proud to present AVELLANEDA’S MOON (LA LUNA DE AVELLANEDA), an audience favorite at film festivals around the world, for the July installment of Cinema en tu Idioma. The romantic comedy which follows a group of lively Argentines who keep the spirit of their social club alive despite the country’s economic collapse will enjoy a one-week exclusive run at UltraStar Mission Valley Cinemas at Hazard Center July 28 – August 3, 2006.

Buenos Aires was once filled with social, dance and recreational clubs like Luna de Avellaneda. Most were found-ed in the 1920s and 1930s by immigrants of many nationalities - Spanish, French, Catalans, Italians, Jews. Between the 1940s and 1970s they were the social centers, the very life of the barrio. Places where couples met and broke up, where lifelong friendships were formed. By the 1990s, however, like so much else in Argentina, these clubs were in decline.

Now it’s Luna de Avellaneda’s turn. Its patrons have stopped coming and the club’s very existence is threatened. It would seem that the only thing to do would be to turn it into a casino. But some of the old-timers object, arguing that this would be an insult not only to the club’s founders but to all the people who passed through its doors over the years. Surely there must be a better solution. Argentineans, after all, are famous for finding a way out of their problems. And isn’t the dance teacher pregnant? What better symbol of hope can there be than that?

Frank Capra’s spirit lives on in this romantic comedy from director Juan Jose Campanella, whose work includes the hit film an Argentinean Academy Award nominee “El Hijo de la Novia” (Son of the Bride) and the television series “Law and Order.”  Starring Argentina’s best known actor, Ricardo Darin, as seen in El Hijo de la Novia, Kamchatka, and El Aura which is currently playing in Mexico and will enjoy its American premiere at the Los Angeles Film Festival. AVELLANEDA’S MOON is a film about human solidarity and dignity, and the boundless capacity for dreaming.

Cinema en tu Idioma is Media Art Center San Diego’s monthly screening program which presents a one-week run of a hit Spanish-language film from Latin America or Spain.  Tickets are available at the UltraStar Mission Valley Cinemas at Hazard Center box office prior to each screening for $8.50 General Admission and $6.50 Students, Seniors and “Aficionado del Cine Latino” Members. 

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